How to Design a Map That Visitors Actually Want to Use

A well-designed map is essential whether you’re planning a trail system, launching a tourism campaign, or designing a resort layout.
But here’s the thing: not all maps are created equal.

Some maps are confusing.
Some maps overwhelm.
The best maps — they welcome, guide, and make exploration effortless.

If you’re thinking about designing a custom map, here’s how to make sure yours actually helps your visitors — and becomes a valuable part of their experience.

Step 1: Start with the User Experience

Step into your visitor's shoes before you think about colors, icons, or folds.

Why will they use the map?
(Exploring? Finding a parking lot? Navigating hiking trails?)

Where will they use it?
(Outside in weather? Indoors at a visitor center? On a mobile device?)

Understanding the context first helps you prioritize what matters most, like simplicity, durability, or mobility.

Step 2: Keep It Clear and Focused

One of the most common mistakes we see in map design?
Trying to show everything at once.

Good maps prioritize:

Key landmarks and features

Logical pathways (roads, trails, walkways)

Clear labels with easy-to-read fonts

Simple, recognizable icons

Pro tip: White space is your friend. It makes important details pop and prevents overwhelm.

Step 3: Match the Format to the Purpose

Are you designing a rack card map for tourists on foot?
Or a giant wall map for a visitor center?
Or a waterproof map for outdoor adventures?

Each format changes how you approach design:

Folded maps need innovative panel layouts.

Large-format maps need bigger fonts and simplified paths.

Pocket maps must prioritize "need-to-know" info first.

At PocketMaps, we specialize in helping you match the design and format to your real-world use.
👉 Learn more about our custom map design services.

Step 4: Integrate Your Brand (But Keep It Practical)

Your map should feel like part of your brand, not an afterthought.
Colors, fonts, logos — all these details help create trust and recognition.

But don’t let design outweigh function.
Visitors care more about finding the parking lot or the next trailhead than seeing six shades of blue.

Rule of thumb: Form supports function, not the other way around.

Step 5: Plan Ahead for Printing

Good design is only part of the process — you also need a smooth handoff to printing.
A few tips to keep in mind:

Build in bleed and trim margins

Choose a paper suited to the environment (e.g., waterproof for trails)

Plan folding or cutting guides early

Use high-resolution files

At PocketMaps, we offer end-to-end service—design and print—so you don’t have to manage multiple vendors.

Ready to Design a Map Your Visitors Will Love?

A great map makes your destination easier to explore, easier to remember, and easier to love.

If you’re ready to start designing a map that truly works for your visitors, we’re here to help.
👉 Start your project with PocketMaps today.

Let’s create something unforgettable together.

Manage Your Project with Full Transparency
When you work with PocketMaps, you get great design and printing, and get complete visibility into your order every step of the way.
Our easy-to-use online dashboard lets you:

Track your project from design to proofing to production to shipping

See estimated ship dates and delivery times

Upload updated files or split shipments if needed

Chat directly with our customer service team anytime
We built this platform because, before PocketMaps, we were customers too, and we couldn’t find a solution that worked.
After 10 years of building and refining our system, we’re proud to offer you a faster, easier, stress-free experience.

👉 Start your project today and experience the difference.

Manage Your Project with Full Transparency
When you work with PocketMaps, you get great design and printing, and get complete visibility into your order every step of the way.
Our easy-to-use online dashboard lets you:

Track your project from design to proofing to production to shipping

See estimated ship dates and delivery times

Upload updated files or split shipments if needed

👉 Start your project today and experience the difference.