How 203 Pet Used a Pocket Map to Promote Pet-Friendly Fairfield County
- City Wayfinding
- Pocket-Size Marketing
Years ago, 203 Pet set out to solve a simple but common problem for pet owners: finding truly pet-friendly places across Fairfield County without having to search on a phone constantly.
While much of that information lived online, 203 Pet recognized that pet owners are often on the move—walking dogs, visiting parks, or exploring new neighborhoods. That’s where a physical solution made sense.
A Pocket-Sized Guide for Real-World Discovery
203 Pet partnered with PocketMaps to create a pocket-sized, fold-out map highlighting pet-friendly businesses, services, and outdoor spaces throughout Fairfield County. The goal wasn’t to replace digital content, but to complement it with something tactile, practical, and easy to use on the go.
The PocketMap allowed pet owners to:
Quickly locate pet-friendly places nearby
Explore new areas without relying on mobile devices
Keep a durable guide handy while walking or traveling
Promoting Responsible Pet Ownership
Beyond listing locations, the PocketMap also included dog park etiquette, helping encourage respectful and safe use of shared spaces. Simple reminders—like supervising dogs, cleaning up, and being mindful of other pets—reinforced responsible pet ownership alongside discovery.
Including etiquette directly on the map ensured that helpful guidance reached people at the exact moment they needed it, not just when they were browsing online.
Print and Digital Working Together
The printed PocketMap worked hand in hand with 203 Pet’s digital resources, especially their in-depth blog covering pet-friendly Fairfield County.
👉 Read the full digital guide here.
Together, the physical map and online content created a seamless experience:
The map introduced people to pet-friendly options in real life
The blog provided deeper detail, updates, and context
Both positioned 203 Pet as a trusted local resource
Why Physical Maps Still Matter
Even in a digital world, physical maps continue to play a valuable role—especially for local discovery. They’re easy to share, don’t require logins or batteries, and naturally encourage exploration.
For 203 Pet, the PocketMap became a simple but effective way to support pet owners, promote local businesses, and reinforce community values around responsible pet ownership.
Want to create something similar for your pet care business?
Our team can design and print custom PocketMaps for pet care services, veterinarians, and local pet-friendly communities—helping pet owners discover you in the real world.